Wesley S.

About Wesley S.

As Director of Media Buying, I lead a high performing team that generated $10M+ in revenue last year by combining strategic media buying with our proprietary UGC and in house content creation approach.My philosophy centers on the convergence of creative excellence and data driven buying strategies. We\'ve built a unique model where our in house content production directly feeds our media buying engine, creating, testing, and scaling winning creative at unprecedented speed. This integrated approach has revolutionized our campaign performance, consistently achieving 121%+ ROI across client portfolios.Strategic Impact:Architected a content to conversion pipeline that leverages both UGC and in house creative production, reducing creative testing cycles by 60%Built and lead a unified team that manages eight figure annual ad spend while maintaining full creative controlPioneered AI enhanced optimization systems that identify winning creative patterns and scale them across Facebook, Google, and YouTubeDeveloped proprietary frameworks that transform user generated content into high converting ad creative at scaleMedia Buying Excellence:I specialize in building holistic marketing operations where content creation and media buying work in perfect synergy. By maintaining creative production in house and cultivating authentic UGC, we achieve the agility and authenticity that traditional agencies can\'t match, all while leveraging advanced buying strategies and AI tools for maximum efficiency.Leadership Philosophy:Great media buying isn\'t just about algorithms and bidding strategies; it\'s about understanding what resonates with audiences. Under my direction, we\'ve created an ecosystem where creative insights drive buying decisions and performance data shapes content strategy.Always interested in connecting with fellow marketing leaders and innovators who are passionate about the intersection of creativity, technology, and performance marketing. Let\'s share insights and push the industry forward together.

Experience

1. Director of Media Buying

   Rubicon Performance

   Jun 2023 — Present

   Rubicon Performance is a leading performance marketing agency that specializes in generating motivated, qualified, and compliant leads and calls for businesses. With their data-driven strategies, they excel in identifying individuals with a high level of interest in their clients\' products or services, paving the way for fruitful interactions and increased sales. Their targeted approach ensures that every connection has the potential to turn into a high-value customer, maximizing conversion rates. Moreover, Rubicon Performance prioritizes compliance in their lead generation practices, adhering to industry regulations and guidelines to protect their clients\' businesses. With a commitment to integrity and quality, Rubicon Performance delivers exceptional results and provides a trusted partnership for businesses seeking growth and success in their marketing endeavors.

Education

• University of Nevada-Las Vegas

  Sports Science

  2013 — 2015