Wesley Eng
Senior Associate, Multichannel Activation at KPMG US - Clients & Markets | Account Based Marketing Expert | Integrated Marketing Strategy
- Role
- Senior Associate, Multichannel Activation - Clients and Markets at KPMG US
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Wesley Eng
Wesley has over 6+ years of experience in marketing operations, strategy, Account Based…
Experience
Senior Associate, Multichannel Activation - Clients and Markets
May 2022 — Present
Managed and launched 80+ Account Based Marketing multi-channel campaigns to drive a baseline 30% increase in relevant website traffic for target advertisements• Leveraged global demand generation programs and marketing assets to create custom content that drove account-specific marketing engagement, resulting in a 30% increase in lead generation and a 25% improvement in lead conversion rates• Mentored and managed junior associates, providing guidance on complex projects and ensuring adherence to established policies and procedures, resulting in a 20% increase in overall team productivity and a 95% satisfaction rating from team members• Developed insight-driven marketing strategies that included campaign recommendations, testing opportunities and clear timelines
Education
Texas McCombs School of Business
Bachelor of Business Administration - BBA, Consulting and Change Management
2015 — 2020
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