Wesley Chetty
Marketing Innovation Manager - Global Foods Group at PepsiCo
- Role
- Marketing Innovation Manager - Global Foods Group at PepsiCo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Wesley Chetty
Accomplished marketing professional with a proven track record of driving brand growth, consumer engagement, and storytelling for iconic brands at PepsiCo, Danone, and Unilever.Expertise in creating immersive consumer experiences, scaling award-winning campaigns, and leading cross-functional teams to deliver cultural relevance and measurable business impact across global audiences.
Experience
Marketing Innovation Manager - Global Foods Group
Oct 2022 — Present · New York, NY, US
Leading a key long-term strategic initiative to create meaningful food and drink experiences that shift consumer perceptions, build brand distinction, and unlock incremental growth opportunities across global markets.• Engaging executive stakeholders to drive adoption and momentum behind PepsiCo’s global transformation agenda through high-impact internal and external culinary events.• Orchestrated nine cross-functional workshops across global markets to design culturally relevant consumer experiences, uncover scalable opportunities and enhance value, contributing to Effie Award recognition for culinary innovation in Spain and India.• Translated food culture insights and emerging culinary trends to design immersive, market-relevant experiences.• Developed and codified global brand food philosophies and culinary strategies to guide innovation across brand portfolios for Lay’s, Doritos, Cheetos, Quaker, and Tostitos.• Designed and executed a digital-first consumer engagement strategy, launching agile test-and-learn pilots across four global markets, surpassing performance benchmarks.
Education
University of the Witwatersrand
Bachelor of Commerce (BCom) Honours, Marketing
2006 — 2010
Skills
- Marketing
- Singing
- Master of Ceremonies
- Commercials
- Market Research
- Analysis
- Saxophone
- Voice Over
- Event Management
- Brand Development
- Public Relations
- Business Strategy
- Emcee
- Social Media Marketing
- Marketing Communications
- Acting
- Modeling
- Marketing Management
- Brand Management
- Marketing Strategy
- Theatre
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