Wesley Adams
Head of Marketing Director of Product Marketing @Coherence
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WORK HISTORY
Head of Marketing Director of Product Marketing @Coherence
Only marketing leader for a 25-person SaaS company. Own go-to-market strategy, pricing and packaging, PLG enablement, and product-narrative development across SDK, hosting, and services.
EDUCATION
CEGEP - John Abbott College
DEC, Social Science: Psychology
Concordia University
BA, Psychology, Business minor
Concordia University
John Molson School of Business, Marketing & Management
SKILLS
ABOUT WESLEY ADAMS
I’m a product marketing leader with 15+ years of experience helping SaaS and technology companies unify complex portfolios, launch products, and build scalable go-to-market systems. I specialize in leading global product marketing teams to translate customer and market insight into roadmap influence, pricing strategy, and launch excellence. At coherence.io, I own global marketing strategy and execution for a 25-person SaaS company building multiplayer networking tech for game developers, driving our launches, pricing model evolutions, and PLG conversion systems. Previously at Unity and Autodesk, I managed teams responsible for go-to-market planning and portfolio storytelling for more than 30 products, bringing clarity to multi-product ecosystems and integrating multiple acquisitions under shared narratives.I thrive in environments that are scaling fast or stitching together newly acquired products. Places where clear storytelling, data-driven GTM planning, and strong cross-functional alignment are appreciated by people who want to work together to build products and services people love.
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