Wes Condray-Wright
Media Director @Madden Media
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WORK HISTORY
Media Director @Madden Media
Engineered a media strategy for Port Aransas that delivered a $20M year-over-year increase in booking revenue. Secured $2.12M in new business (Shreveport-Bossier, Huntsville, Allen) and managed $2.22M in renewals. Stabilized and retained $1.9M in annual account value for \"at-risk\" clients.Provided oversight of and managed media investments totalling to $7M.Guided brand positioning and messaging frameworks through persona development (Resonate), enabling more targeted storytelling, audience segmentation, and brand partnerships (e.g, Visit Amarillo whiskey collaboration, launching 2026).Delivered measurable impact including 25% YoY visitation growth, 32.5% lift in sales, and consistent 3–5% gains despite national declines in travel.Directed team of four in audience insights, media strategy, campaign optimization, and organic social—building operational efficiencies and brand alignment.Partnered with creative and PR teams to align messaging and secure earned media, ensuring brand consistency across channels.Leverage LLM models like ChatGPT and Gemini to evaluate campaign performance and optimization performance. Built AI Notebooks within Gemini to serve as a marketing assistant with historic knowledge of past campaigns, audiences, brand standards, and KBOs.Acted as trusted advisor to CMO- and President-level client partners, influencing enterprise brand strategy decisions.Managed a team of 5 made up of planners, buyers, and organic social strategists.
EDUCATION
Texas Tech University
Doctor of Philosophy - PhD, Communication and Media Studies
West Texas A&M University
Bachelor of Arts (B.A.), Political Science and Government
West Texas A&M University
Master of Arts (M.A.), Communication, General
ABOUT WES CONDRAY-WRIGHT
Media Director, brand strategist and communications leader with 15+ years of experience defining and stewarding brand vision, shaping enterprise-wide communications, and driving measurable growth across destination marketing, higher education, and retail. Proven success in aligning consumer insights with brand positioning, delivering award-winning experiential activations, and advising senior executives on enterprise brand strategy. Expertise spans brand governance, PR/CSR, customer insights, social media, and cross-channel marketing. Recognized with national awards for innovation, experiential activations, and creative leadership.
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