Wes C.

About Wes C.

Most early-stage beverage and CPG brands don’t struggle because of bad ideas — they…

Experience

1. Co-founder

   Tripleswitch Brewing

   Jul 2023 — Present · Charlotte, NC, US

   As Co-Founder of Tripleswitch Brewing, I am passionate about revolutionizing the beverage industry with our innovative hemp-infused craft brews. I oversee the strategic direction of the company, focusing on product development, brand positioning, and market expansion. My role encompasses a range of responsibilities, including spearheading the development of unique, high-quality hemp-infused beverages that cater to evolving consumer preferences and trends. I craft and implement brand messaging that resonates with our target audience and establishes a strong market presence while streamlining production processes to ensure compliance with industry standards and maintain product integrity. Additionally, I build relationships with distributors and retailers to drive product visibility and sales and actively engage with our community through events and tastings. I lead and mentor a dedicated team, fostering a collaborative culture that prioritizes creativity and excellence. Through these efforts, I am committed to making Tripleswitch Brewing a leader in the hemp-infused beverage space, creating products that bring people together and enhance their experiences.

Education

• The Culinary Institute of America

  Associates of Occupational Studies, Culinary Arts/Chef Training

  2004 — 2005

Skills

• Food Industry
• Food Processing
• Fmcg
• Haccp
• Food
• Leadership
• Sales
• Food Safety
• Management
• Purchasing
• Process Improvement
• Product Development