Wesley Anderson

About Wesley Anderson

Market strategist, team developer, communicator, commercial/revenue leader and collaborator. My highly engaged approach focuses on strategies for pricing, yield management, channel optimization, optimal business mix, and premium room ADR capture in markets including United States, Canada, and Mexico.As a seasoned Revenue leader, I bring a wealth of experience in driving revenue growth and optimizing market share for the hotel organization. My engagement includes:• Upskilling and Career Development: Leading Regional VPs of RM, revenue management for hire and on-property revenue teams to enhance their skills and career progression, coupled with mentoring team members outside of the commercial discipline. • Market Share Optimization: Conducting deep dives with individual hotels to identify opportunities and implement actions that drive market share.• Strategic Planning and Execution: Collaborating with regional and national company-managed above-property teams to plan and execute revenue strategies.• Brand Collaboration: Partnering with brand teams to develop and achieve revenue strategies and goals for the Americas region.• Loyalty Program Innovation: Piloting loyalty program trials to improve hotel-level capture rates and ADR growth.• Forecasting Excellence: Enhancing forecast accuracy and refining forecasting techniques in collaboration with finance teams.• Digital Marketing: Refining paid media plans and exploring new opportunities in discovery, visibility, and shelf space placement with digital teams.• Hotel Launch Success: Leading the launch of new-build and rebranded hotels to ensure successful ramp-up of topline revenue.• Feasibility Planning: Planning, validating, and recalibrating proformas for land purchases and future hotel projects with feasibility teams.• Retention Strategies: Ensuring hotel and management retention for properties that align with our brands and company plans.• Vendor Management: Contracting and managing vendors for upsell, independent websites, revenue leakage recapture, and BI to ensure desired results.• Relationship Building: Developing positive and mutually beneficial relationships with hotel owners and third-party management companies to meet organizational goals.These experiences have equipped me with the skills to drive revenue growth, optimize market share, and build strong relationships within the hotel industry. I am passionate about leveraging my expertise to contribute to the success of the overall hotel organization.

Experience

1. Regional Director of Revenue Strategy, Caribbean Region

   Aimbridge Hospitality

   Mar 2026 — Present

Education

• Southern Alberta Institute of Technology (SAIT)

  Hotel and Restaurant Administration

  1987 — 1989

• UCLA Anderson School of Management

  Entrepreneurial Studies

  1999 — 2000

• University of Nevada-Las Vegas

  B.S., Hotel Administration

Skills

• Hospitality
• Yield Management
• Hotels
• Hospitality Industry
• Property Management Systems
• Revenue Analysis
• Meeting Planning
• Market Planning
• Fine Dining
• Pricing Strategy
• Customer Service
• E-Commerce
• Catering
• Online Travel
• Tourism
• Hotel Management
• Rooms Division
• Pricing
• Organic Search
• Budgets
• Restaurants
• Hotel Booking
• Hospitality Management
• Guest Service Management
• Project Management