Wes Stone

About Wes Stone

My commitment to serving the convenience store industry isn’t just because of my role as founder of Ultimate Sales – it’s my passion, my family legacy, and my life’s work.This hyper-focus on the success of c-stores led me to launch Ultimate Sales in 1994 to broker food products to solely the convenience store market. While this may have seemed too niche for our competitors, our award-winning, visionary approach transformed the food-to-go market nationwide. Since our launch, Ultimate has led the charge introducing and growing foodservice sales for our A-list client manufacturers to our network of over c-stores in North America.After 25 years of leading the market in c-store foodservice, we are now expanding our focus to become a “one-stop shop” across all categories including candy, snacks, and packaged beverages for our customers. Because of the long-standing relationships and trust we’ve cultivated with both single-store operators and the largest chains in the country, we see expanding our product offerings as an opportunity to add value for our retailers.C-stores are not a division of our company, they ARE our company, and we’ve established strong relationships with retailers, distributors, and client manufacturers allowing us to work from concept to consumption, and every step in between.In addition to Ultimate Sales, I’ve also launched: Beyond Coffee – To serve the needs of smaller c-store chains who want to offer their own private-label coffee brand to their customers in an easy, cost-effective way. MyCStoreWorld.com – An online social media platform to give the population of single-store operators a place to meet and share ideas and news.As committed as I am to our clients and customers, I’m equally passionate about our team. We strive to intentionally live our beliefs of “integrity first, service before self, and excellence in all we do” through our pledge to donate 1% of our company time (800+ hours per year) to charities.

Experience

1. Chief Executive Officer

   Ultimate Sales

   Feb 1994 — Present · US

   After launching Ultimate Sales in 1994 with the hyper-focused specialty of brokering only food products to solely convenience stores, our visionary approach transformed the food-to-go market nationwide. Since that time, Ultimate has been at the forefront, leading the charge introducing and growing convenience foodservice sales for clients like Don Miguel, Hormel, Chobani, Nestle, and Unilever to our network of over c-stores in North America. After 25 years of leading the market in c-store foodservice, we are now expanding our focus to become a “one-stop shop” across all categories including candy, snacks, and packaged beverages for our customers. Because of the long-standing relationships and trust we’ve cultivated with both single-store operators and the largest chains in the industry including 7-11, Speedway, and Circle K, we see expanding our product offerings as an opportunity to add value for our retailers. C-stores are not a division of our company, they ARE our company, and we’ve established strong relationships with retailers, distributors, and client manufacturers allowing us to work from concept to consumption, and every step in between. For our retailers, we: Represent the A-list, highest-quality clients and brands in every category to bring you the most options and the brands your customer want. Understand the importance of regional marketing and will help you capitalize on national and regional trends. For our clients, we: Help you get your best products onto the shelves of c-stores nationwide. Work with clients of all sizes to develop new products for national distribution. We have developed several key items for clients that have produced hundreds of millions in sales including Hot ‘n’ Ready packaging and Roller Grill Taquitos.For EVERYONE we work with including our Ultimate team, we:Are quality driven, loyal, and faithful.Believe in integrity first, service before self, and excellence in all we do.

Skills

• Market Planning
• Forecasting
• Management
• Team Building
• Private Label
• Competitive Analysis
• Selling
• Business Planning
• Key Account Management
• Merchandising
• Sales Management
• Business Development
• Profit
• P&L Management
• Trade Marketing
• Consumer Products
• Distributors
• Customer Insight
• National Accounts
• Income Statement
• Fmcg
• Retail
• Food Industry
• Key Account Development
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Food Service
• Social Media
• Product Development
• Strategic Planning
• Sales
• Wholesale
• Purchasing
• Trade Shows
• Inventory Management
• Account Management
• Food & Beverage
• Sales Operations