Wesley Penrose
Director of Digital Solutions @Gescan
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WORK HISTORY
Director of Digital Solutions @Gescan
Calgary, AB, CA
As a key member of the Senior Leadership Team at Gescan, I focus on driving digital growth, enhancing customer experiences and the digitalization of Gescan. I successfully led various process digitalization projects and built a full suite of customer B2B digital solutions. My efforts resulted in significant revenue growth and improved digital adoption rates across the organization.
EDUCATION
Squared Online
Post Graduate Certificate in Digital Marketing
University of Windsor
BA
ABOUT WESLEY PENROSE
Senior digital transformation and product leader at Gescan, accountable for enterprise digital strategy, AI enablement, and P&L ownership. I’ve led large‑scale B2B digital and ERP transformation initiatives, scaling digital adoption to 30% of sales. My focus spans product leadership for eCommerce and mobile platforms, ERP and CRM modernization, process automation using Microsoft Power Platform, and responsible AI adoption with strong governance and security. I partner closely with IT, PMO, and business leaders across Sonepar to deliver scalable, customer‑centric digital products and act as the Voice of the Customer for Digital—using data, analytics, and product insights to drive adoption and business impact.
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