Weronika Potepa
Founder & Creative Director @Willda Design Studio
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WORK HISTORY
Founder & Creative Director @Willda Design Studio
Berlin, DE
Willda Design Studio is a boutique, founder-led practice that blends sharp brand strategy with vibrant, premium visuals to help ambitious beauty, wellness and lifestyle brands attract the right audience, convert with confidence and grow at pace.Led by Weronika Potepa, a designer-strategist with 10+ years experience turning scrappy ideas into cult favourites. We craft magnetic identities, conversion-ready websites and shelf-stealing packaging that feel both powerful and approachable. Every pixel earns its place with research, competitor mapping and clear positioning to ensure design choices drive measurable impact, from higher DTC conversions to landmark retail deals.What we’re like:– Confident, expert and refined but never pretentious.– Warm and direct. We\'re your partner, not a vendor.– Vibrant elegance – bold colour and clean restraint in perfect balance.How we work– Strategy-first– Thoughtful boldness in creative execution– Collaborative flow– Implementation support: guidelines, video walkthroughs and post-launch careAll services:– Brand strategy– Brand identity– Packaging design– Naming– Website Design– Website Development– Go-to-market– Marketing– E-commerce– Social Media– Copywriting– Motion & Animation – llustration– Photho & Videography– Creative consultancy– Retainers
EDUCATION
University of the Arts London
Creative Direction
Akademia Sztuki w Szczecinie
Licencjat (Lic.), Grafika
ABOUT WERONIKA POTEPA
Hi, I’m Weronika, a senior freelance branding designer and founder of a boutique studio. I work directly with founders, hands-on, as a design partner – not a vendor.I help early-stage, founder-led companies build a Minimum Viable Brand that is good from day one – strategic, consistent, and strong enough to launch, sell and raise with confidence.What early-stage companies don’t need:– Big agencies– Massive brand systems– Full-time design hires too earlyWhat they do need:– Clear, senior decisions early– Focus on the assets that actually matter (pitch, sales, website, marketing)– A brand that won’t need to be thrown away in 6–12 monthsHow I work:I work in phases, usually over up to a year:1. Foundation / Intensive: We build the Minimum Viable Brand and prioritise what moves the needle now.2. System + Usage: I create a practical, plug-and-play system founders can actually use – with or without my help with execution.3. Testing + Refinement: The brand meets the real world. We refine Version 1 into Version 1.5 – no dramatic “rebrand”.4. Transition: I step back. You continue solo, on retainer, or with an internal designer I can help you onboard.The goal is momentum without dependency and a gatekeeping agency.Who I work best with:– Early-stage, founder-led startups– Small teams– Founders preparing to launch, sell, or raise– Bootstrapped or VC-backed — as long as expectations are alignedIf you’re a founder who wants branding to feel usable and you want to make good decisions early, we’ll probably work well together.
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