Wenyan Liu
Senior User Researcher @Siemens Healthineers
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WORK HISTORY
Senior User Researcher @Siemens Healthineers
EDUCATION
Arizona State University
Master of Science - MS, Psychology
Guangzhou University
Bachelor's Degree, Mass Communication/Media Studies
University of South Carolina Upstate
Bachelor of Arts (B.A.), Social Psychology
Syracuse University
Master's Degree, New Media Management
SKILLS
ABOUT WENYAN LIU
Got it! Here\'s the revised version with an emphasis on insights and marketing analysis roles:Driven by an innate curiosity, I am passionate about exploring human behavior and uncovering insights that bridge the gap between people and products. As a UX Researcher and Insights Manager, I thrive on centering users\' needs, ensuring seamless and impactful experiences.With a background in consulting and advertising, I bring a unique perspective to understanding and addressing user needs. I am dedicated to creating products that resonate with users, leveraging data-driven insights to inform strategic product decisions and marketing strategies.My expertise spans a wide range of research and analytical methodologies, including Interviews, Surveys, Qualitative Research, Personas, Affinity Mapping, Journey Mapping, Market Research, Competitive Analysis, Usability Testing, User Testing, A/B Testing, Contextual Inquiry, Heuristic Evaluations, Concept Testing, Desirability Studies, Tree Testing, Card Sorting, and Web Analytics.Skills:Research Tools: Usertesting.com, Dscout, Qualtrics, Optimal WorkshopDesign & Collaboration: Figma, Miro, Jira, TrelloData & Analytics: Advanced Excel, SQL, Google Analytics, R, SPSS, Tableau, Basic PythonI am eager to collaborate on crafting delightful user experiences and making a meaningful impact through insightful research and strategic marketing analysis. Feel free to reach out to me at w••••••••@gmail.com. Explore my portfolio for a glimpse of my work: https://uxfol.io/9kissn.
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