Wenrui Fei
Digital Marketing Specialist
- Role
- Digital Marketing Specialist at Chc Fashion Group Llc
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Wenrui Fei
I have abundant marketing and communication experiences, including 4A advertising company…
Experience
Digital Marketing Specialist
Mar 2025 — Present · New York, NY, US
Oversee TikTok Live operations, including content planning, event execution, and audience engagement strategies to enhance brand visibility.· Develop and implement marketing campaigns, optimize branding efforts, and collaborate with content creators to produce high-quality livestream content.· Plan and execute paid advertising strategies, manage branded content partnerships, and drive user acquisition through targeted promotions.· Manage the TikTok Live content calendar, coordinate cross-platform promotions, and ensure brand consistency across all digital channels.· Track key performance metrics (e.g, watch time, retention rates, engagement, and conversion rates), analyze user behavior, and provide data-driven insights to refine marketing strategies.· Implement audience interaction strategies, optimize user retention, and enhance the overall livestream experience to maximize growth.
Education
Georgetown University
Master’s Degree, Communication, Culture & Technology
2022 — 2024
Stony Brook University
Global Summer Institute, Film Making
Shanghai University
Bachelor’s Degree, Film Making
2018 — 2022
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