Wen Minkoff

About Wen Minkoff

I LOVE TO Grow brands, create international market share, and reach traditionally underserved markets. I like a good challenge. MARKETING STRATEGY Sees big-picture, rolls up sleeves TEAM LEADERSHIP Creates and mobilizes dynamic, results-oriented cross-departmental teams (Sales, Marketing, Events, IT/Engineering, Ops) STRATEGIC MARKETING PLANS Strategically plans, quickly pivots BUDGETING Sets marketing, ad and PR budgets across channels BRANDING & IDENTITY Cultivates brand voice, look and feel; builds vibrant brand communities and fosters multi-channel, client-focused environment resulting in passionate brand ambassadors, word-of-mouth marketing, and viral lift SOCIAL MEDIA STRATEGY Grows community, engagement, and conversions through Facebook, Twitter, Instagram, YouTube, and Pinterest NICHE MARKETING Expertly delivers the women’s market and the LGBT market LEAD GENERATION Executes targeted marketing campaigns across diverse channels, including integrated offline/online multi-touch efforts EMAIL MARKETING Sets robust, targeted email marketing campaigns with great ROI ONLINE ADVERTISING Develops and implements retargeting campaigns, search ads, social media ads, web ads WEBINAR STRATEGY Structures successful webinar programs OFFLINE MARKETING Oversees direct mail, print ads, and event-based marketing; owns all advertiser/ad partner relationships CONTENT MANAGEMENT Organizes and structures information online and off PUBLIC RELATIONS AND CORPORATE COMMUNICATION Emphasizes earned media and optimized press-releases, quickly develops targeted in-house lists SEO and SEM STRATEGY Ensures our site ranks #1 DATABASE Excels at information acquisition; drives database growth and hygiene SEGMENTATION STRATEGY Creates high-ROI segmentation criteria CLIENT ACQUISITION STRATEGY Figures out where the best prospects are, reaches them REPORTING AND ANALYTICS Owns all marketing data points and analysis STRATEGIC PARTNERSHIPS/SPONSORSHIPS Works for the win-win

Experience

1. Director of Marketing

   Concha Labs

   Jan 2021 — Present · San Francisco, CA, US

   As the Director of Marketing at Concha Labs, I head up a small and scrappy team of top-notch marketing folks who are supporting the company\'s vision of helping 1 billion people hear more clearly. My team is responsible for/working on the following:*Collaborating on and developing our GTM strategy and plan *Customer journey and persona development *Branding & look and feel via our fantastic designers *Channel marketing and advertising, e.g. email, social media, Google Ads *Website (including adding ecommerce functionality) via our amazing web dev folks *Strategic marketing partnerships (mainly B2B2C), leveraging the \"one to many\" route on our GTM journey *Press, awards, and PR *Data visualization and analysis *Content & collateral: Copy, videos, decks, etc. If you are curious about what we are doing, message me as I\'m open to chatting with you!

Education

• The Ohio State University

  M.A.

• University of California, Santa Cruz

  PhD

• Miami University

  B.A.