Wenhui Wesley Zhang
Sr Data Analyst @Piano
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WORK HISTORY
Sr Data Analyst @Piano
New York, NY, US
Lead analytics for Piano’s major publisher client group, including Harvard Business Review, BBC, and CNBC. Conducted in-depth analysis to identify growth opportunities and surface insights for development of strategic tactics to optimize touchpoints across the entire customer journey.• Monitor and analyze site performance through data manipulation, modeling, and visualization using SQL and R and present updates and recommendations in client status meetings to grow conversions, and retention through custom reports, decks, and bespoke dashboards. • Spearhead various analytics projects including A/B testing, traffic research analysis, and content conversion analysis for clients to drive revenue growth and new subscriptions.• Support and collaborate with the strategic services team to prepare monthly and quarterly performance reviews for customers to identify improvement opportunities through client benchmarking and industry best practices.
EDUCATION
Wenzhou Kean University
Bachelor's degree, Global Business
Kean University
Bachelor's degree, Global Business
University of Rochester - Simon Business School
Master's degree, Marketing Analytics
SKILLS
ABOUT WENHUI WESLEY ZHANG
I am currently a data analyst at Piano Software, a digital business solution company focusing on the publishing industry. At Piano, I have designed various reports and dashboards with SQL, R, and Excel to monitor performance, discover new business opportunities, and modify strategies to drive new registration and subscription for leading media sites, including CNBC, Business Insider, and The Daily Beast.I also hold a master\'s degree in Marketing Analytics from Simon Business School. My career interest includes business intelligence, data analytics, and digital marketing.
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