Wendy Waldsachs Isett
Communications Consultant @CareFirst BlueCross BlueShield
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WORK HISTORY
Communications Consultant @CareFirst BlueCross BlueShield
Baltimore, MD, US
Lead, create and execute integrated, strategic, creative communication plans for products and corporate initiatives.Direct all support resources as needed including marketing communications, strategic research, legal and compliance, to ensure successful strategy implementation.Engage project teams, provide strategic insight, present initiatives to leaders and ensure commitments are met according to timelines and budgets.Gather relevant market research and competitive intelligence data to support informed, effective strategies.Coordinate go-to-market launch of products and programs.
EDUCATION
Digital Marketing Institute
Digital Marketing Professional Certificate
Towson University
Bachelor of Arts (B.A.), Interdisciplinary Studies
SKILLS
ABOUT WENDY WALDSACHS ISETT
Highly motivated communications professional with more than 25 years of experience in leading non-profit and for-profit award-winning communications, public relations, marketing, journalism, leadership training and team development. Trained journalist able to deliver clear, succinct and easily understandable prose within tight deadlines on highly complex and technical medical, scientific, policy and social issues for a broad general audience.
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