Wendy Walch
Public Information Officer Planning Specialist @Maryland Department Of Emergency Management Mdem
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WORK HISTORY
Public Information Officer Planning Specialist @Maryland Department Of Emergency Management Mdem
Hanover, MD, US
Plan, develop, and deliver clear, engaging content for the State of Maryland’s 6.3 million residents, reaching audiences across 7 social media platforms and official web channels- Coordinate strategic messaging with 75+ internal and external stakeholders, ensuring consistent brand alignment and proactive communication planning- Write, edit, and design educational content, press materials, and public updates for a combined following of 72,300+ on X and other platforms- Develop and execute 1–3 public education campaigns per month, with average monthly output of 20–30 targeted posts- Achieved campaign engagement reach as high as 78.21% through effective audience targeting and clear, accessible messaging- Create branded graphics and multimedia assets using Canva and AI tools to enhance digital storytelling and visual impact- Monitor SEO and basic analytics to assess message performance and adjust content strategy for maximum reach and clarity- Collaborate cross-functionally to prepare strategic communications plans, educational outreach, and internal updates that strengthen stakeholder trust.
EDUCATION
University of South Carolina
Bachelor's degree, Classics and Classical Languages, Literatures, and Linguistics
ABOUT WENDY WALCH
I’m a generative AI strategic communications professional with an avid interest in…
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