Wendy Preiser
Practical Business Growth Strategist and Marketer / I help companies short-cut the path to success / Innovation Execution / Brand and Marketing Strategy, Go-To-Market Excellence
- Role
- Sr Product Manager Consumer Products at Northwest Energy Efficiency Alliance (NEEA)
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Wendy Preiser
I am a transformative marketer with a track record of creating sustained growth. I have led small and Fortune 500 businesses through start-up, channel expansion, demand generation, innovation, rebranding, turn-around, and sale.I have a unique way of looking at marketing, organizational, or sales challenges based on years of proven success. My process of \"perceive - prescribe - perform\" based on rigorous analysis, instincts into consumer behavior, and relentless myth-busting takes a business out of its comfort zone to unleash its potential. I uncover possibilities and potential others overlook. Most importantly, I act quickly and efficiently to deliver results. My learning curve is quick, and I draw on experience with a wide range of consumers and consumer products including after market power tool replacement parts, veggie burgers, infant formula, gun safes, and lawn mower blades. What are my areas of specialization?* Shaping compelling brand identities* Sifting through analytics to discover profitable insights* Designing illuminating market research* Applying user insights to drive sales and increase loyalty* Spearheading innovative product development that drives category leadership* Crafting successful go to market strategies* Mapping the shopper journey to optimize engagement and maximize revenueOther interests-I love food, cooking, and all things related. I consulted with a small farm for several years and developed an interest in sustainable farming and agriculture-In the last three years I have developed a paddle boarding hobby/addiction-Every year I try one new activity outside my comfort zone. Prior attempts were made at blacksmithing, yarn spinning, and improvisational comedy.
Experience
Sr Product Manager Consumer Products
Northwest Energy Efficiency Alliance (NEEA)
Sep 2023 — Present · Portland, OR, US
Northwest Energy Efficiency Alliance is an alliance of more than 140 Northwest utilities and energy efficiency organizations working on behalf of more than 13 million energy consumers to accelerate energy-efficient products\' development and market adoption.
Education
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing/Marketing Management, General
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Certificate, Digital Audience Management
2020 — 2022
Northwestern University
BS, Mass Communication/Media Studies
Skills
- Segmentation
- Retail
- Direct Marketing
- Creative Direction
- Customer Insight
- P&L Management
- Consumer Packaged Goods Marketing
- Analytics
- Marketing Management
- Consumer Products
- Integrated Marketing
- Shopper Marketing
- Food & Beverage
- Sales Operations
- Product Management
- Innovation Management
- Market Research
- Idea Generation
- Management
- Creative Strategy
- Leadership
- Business Planning
- Forecasting
- Advertising
- Marketing
- Strategy
- Branding & Identity
- Entrepreneurship
- Social Media Marketing
- Marketing Strategy
- Strategic Planning
- Infant Nutrition
- Product Development
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