Wendy Nakajima

WORK HISTORY

EDUCATION

SKILLS

ABOUT WENDY NAKAJIMA

I’m a Brand Marketing leader with 15+ years driving integrated marketing and consumer engagement for industry-leading brands across healthcare, hospitality, retail, and CPG. I\'ve had the opportunity to shape and grow brands like ClearChoice, Vail Resorts, Kellogg’s, Kashi, Cheez-It, Miller Lite, Coors Light, and the NFL—developing marketing campaigns that build equity and drive measurable business growth.HIGHLIGHTS: • Consumer Acquisition - Drove 7X growth in branded search queries and lifted brand awareness for $700M+ brand• Driving Growth + Optimizing Creative Development- Increased lead quality 3X while saving 30% annually through creative production optimization.• Full-Funnel Content Development + Collaboration - Achieved 4X content production growth through strategic team collaboration, driving paid / owned creative development • Award Winning Campaign Development - Earned Effie Award for the Kellogg’s Olympic campaign generating $2M+ incremental sales.I have a proven track record in defining positioning and messaging, campaign development and brand communication, leading agencies and internal cross-functional teams of 20+ to execute high-impact, multi-channel marketing across TV/OLV, digital, CRM, print, retail, eComm, mobile and social. My experience spans both in-house and agency roles, which helps me connect brand storytelling with data-driven insights, ensuring content development is strategically sound and emotionally resonant.SKILLS: • Brand Leadership: Brand Strategy, Creative Development, GTM Planning & Execution, Brand Positioning & Architecture• Creative Execution: Paid Media, Social, CRM, Project Management, eCommerce, Retail, Content Strategy, Influencers, Events, Partnerships, AI to Enhance Creative Process not Replace • Insights & Optimization: Marketing Analytics, KPIs, Consumer Insights, Market Research, Conversion Optimization• Team & Culture: People Leadership, Cross-Functional Alignment, Agency Management, Budget Ownership & ROI Tracking, In-House Agency Teams I’m passionate about building brand equity, crafting compelling narratives, and developing marketing strategies rooted in purpose, differentiation, and performance. I prioritize a \"team-first\" mindset, encourage a coaching leadership style, and thrive in fast-paced, high-growth environments where innovation and collaboration drive outcomes.