Wendy Mikkelsen
Product Marketing Leader
- Role
- Senior Product Marketing Manager at Linklive
- Location
- Fresno, CA, US
- LinkedIn followers
- 500 followers
About Wendy Mikkelsen
Self-made, disciplined marketing leader with experience in contact center, unified communications, and cloud/SaaS/PaaS. I am well versed in B2B marketing and product strategies with expertise in product marketing, channel sales/marketing, GTM, product launches, roadmap, lifecycle, digital demand generation, content creation, sales/channel enablement, analyst engagement, buyer personas, buyer/customer journey mapping, and market/brand awareness through evangelism and education. I have a technical aptitude but consider myself a creative marketer above all else.Specialties include- Artificial Intelligence (AI) and machine learning- Voice and Chat Bots- Omnichannel Contact Center- Customer Engagement- Predictive & Skill Based Routing- Customer Experience (CX) strategies- Customer Lifetime Value, Retention and Loyalty - Journey Orchestration - Employee Engagement- Workforce Optimization (WFO)- Insights and Analytics - Self-service/IVR/Automation - Knowledge Base/Management- Mobility, Remote/Home Agents- Unified Communications/VoIP- Video Conferencing/Collaboration- Unified Messaging- Network Management
Experience
Senior Product Marketing Manager
Apr 2026 — Present
Skills
- Customer Retention
- Professional Services
- Channel
- Demand Generation
- Product Marketing
- Sales Engineering
- Business Alliances
- Sip
- Mpls
- Avaya Products
- Marketing
- Telecommunications
- Wireless
- Program Management
- Ivr
- Cloud Computing
- Management
- Avaya Technologies
- Pre-Sales
- Go-to-Market Strategy
- Voip
- Business Strategy
- Channel Partners
- Competitive Analysis
- Event Planning
- Multi-Channel Marketing
- Cti
- Managed Services
- Workforce Management
- Ethernet
- Product Management
- Positioning
- Telephony
- Marketing Communications
- Strategic Partnerships
- Solution Selling
- Voice Over Ip (Voip)
- Avaya
- Strategic Planning
- Enterprise Software
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