Wendy Mansfield
Senior Brand Manager / Product Commercialization / Cross-Functional Team Leadership
- Role
- Category Marketing Manager at Ventura Foods
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Wendy Mansfield
I am passionate about developing and executing dynamic marketing strategies, and I take…
Experience
Category Marketing Manager
Mar 2024 — Present · Atlanta, GA, US
Leads the strategic development of marketing plans, media plans, andcommunications initiatives Work with Product Marketing, sales and R&D departments to create promotionsand execute marketing strategy. Coordinates multiple channels of marketing strategies Executes promotions through direct mail, advertising, digital marketing, socialmedia, and other mediums Uses social media sites LinkedIn, Instagram, and Facebook to promote companyand products. Brainstorms new and creative growth strategies Collaborates with internal teams to create Customer journey with landing pagesin order to optimize the user experience. Works with social media agency of record to create Strategic approach for socialand to execute monthly content calendars Measures ad effectiveness of all campaigns; print and digital and optimize ifneeded. Coordinates marketing requests with Graphic designer/Marketing Agency tocreate and deliver marketing/sales materials/collateral. Educates the sales force about industry marketing, and Industry trends Works in conjunction with the Graphic Designer in creating special presentations Creates, reviews, approves, and revises copy for all platforms.
Education
Auburn University
Bachelor's degree
The University of Georgia
Digital Marketing
Skills
- Project Portfolio Management
- Marketing Communications
- Brand Development
- Consumer Products
- Brand Management
- Market Planning
- Marketing Strategy
- Customer Insight
- Merchandising
- Shopper Marketing
- Cross-Functional Team Leadership
- Account Management
- Marketing
- Marketing Management
- Sales Management
- Sales Operations
- Retail
- Advertising
- B2b
- Business Planning
- Digital Marketing
- Analytics
- Crm
- Brand Awareness
- Direct Marketing
- E-Commerce
- Forecasting
- Grocery
- Income Statement
- Integrated Marketing
- Key Account Development
- Key Account Management
- Leadership
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