Wendy Lin Chen

Marketing & Creative Strategy

Role: Director of Digital Marketing at HairClub
Location: Boca Raton, FL, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Wendy Lin Chen

Experienced in Marketing, Brand Development, and eCommerce with a proven track record of working with Fortune 500 companies and building successful ventures. Expertise in developing marketing solutions, creative direction, digital strategies, social media, email marketing, SEO/SEM, ORM, and online analytics. Skilled in product and business development, including scaling eCommerce businesses and optimizing digital sales channels. Strong arts and design background with a Bachelor of Science in Graphic Communications Management & Technology from New York University.

Experience

Director of Digital Marketing
HairClub
Jan 2022 — Present · Boca Raton, FL, US
Responsible for developing and executing comprehensive digital marketing strategies to enhance online visibility, boost brand awareness, drive customer engagement, and increase revenue growth. • Execution of integrated digital marketing campaigns across various channels, such as Paid Search, SEO, Paid & Organic Social, to maximize reach, conversion rates, and ROI. • Led website and ecommerce management and optimization, guaranteeing user-friendly experiences, optimal performance, and efficient conversion funnels. • Cultivate affiliate and influencer relationships, guiding UGC strategy to align with brand voice and drive engagement, lead generation, and conversions.• Manage vendors, budgets, and projects while mentoring marketing and creative teams.

Education

New York University
Bachelor of Science (BS), Graphic Communications Management & Technology
1996 — 2000

Contact information

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Work email
•••••@hclub.cc
Personal email
•••••@•••••.com
Direct dial
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Current company

HairClub

Retail · 1.7K employees · Founded 1976 · Boca Raton, Florida, United States

Bosley HairClub is the industry's most comprehensive hair restoration company, delivering personalized solutions for every stage of hair loss. We offer the broadest continuum of care – from prevention and regrowth to custom hair systems, scalp micropigmentation, hair transplant surgery, cosmetic enhancement, and long-term maintenance. Our integrated approach enables clients to receive a personalized treatment plan that can evolve over time, combining pharmaceutical, non-surgical, surgical, and cosmetic solutions based on their individual needs and goals. Whether someone is experiencing early thinning, advanced hair loss, or seeking cosmetic enhancement, Bosley HairClub provides expert guidance throughout the entire hair restoration journey. With more than a century of combined experience, Bosley HairClub has served more than one million clients and patients and operates more than 130 locations across the United States, Canada, and Puerto Rico. Our nationwide team of physicians, clinicians, hair restoration specialists, and stylists is committed to helping people restore their hair, confidence, and quality of life through personalized care and long-term support.

hclub.cc

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About Wendy Lin Chen

Experience

Director of Digital Marketing

Education

New York University

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