Wendy Lac
Marketing Operations Leader
- Role
- Marketing Operations Lead at Anrok
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Wendy Lac
With over a decade of experience in Marketing and Marketing Operations, I am a strategic, forward-thinking, and data-driven leader who thrives at driving change to help companies cross the chasm. Through my extensive experience in B2B SaaS, I bring industry expertise, solution-oriented approaches, and solid frameworks to solve complex challenges and deliver measurable results. I am known for being a voice of reason, balancing thoughtful analysis with decisive action to align teams and scale operations effectively. As a leader, I prioritize authenticity and call people forward, empowering my team to achieve their best while fostering collaboration and trust. My expertise spans marketing automation and marketing tech stack, marketing strategy, pipeline and funnel reporting and optimization. I am deeply passionate about using operational excellence to support growth.
Experience
Marketing Operations Lead
Jun 2025 — Present · San Francisco, CA, US
Education
UC Irvine
BA, Sociology, Marketing
2003 — 2007
Skills
- Omniture
- Silverpop
- Web Analytics
- Demand Generation
- Eloqua
- Digital Marketing
- Salesforce.com
- Customer Service
- Cross Functional Relationships
- Marketing Communications
- Marketing Strategy
- Market Research
- E-Commerce
- Lead Generation
- B2b
- Analytics
- Sem
- SEO
- Marketing
- Social Media
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