Wendy J Greenland

About Wendy J Greenland

I lead Openforce with a mission to transform how businesses engage and manage independent contractor workforces at scale.The gig economy and independent contractor model have created unprecedented opportunities for businesses and workers alike. But they\'ve also introduced complex challenges around compliance, risk management, and operational efficiency. Too many companies struggle with fragmented systems, regulatory uncertainty, and the constant threat of misclassification.At Openforce, we\'ve built a comprehensive platform that addresses these challenges head-on. Our solution handles the full contractor lifecycle, from onboarding and digital compliance to insurance administration and payments, all in one integrated system. We\'ve designed it specifically for organizations managing large, complex workforces where the stakes are high and the margin for error is zero.What drives me is seeing businesses confidently scale their contractor programs without sacrificing compliance or spending countless hours on administrative burden. When our clients can focus on growth instead of risk mitigation, we\'ve done our job.Before Openforce, I was in the telecommunications space (in hardware) and then I transitioned over to a software career in HRIS and Payroll integrations. These experiences showed me firsthand how critical proper technology and data is to business success, and why legacy approaches simply don\'t work in today\'s environment.I\'m passionate about thought leadership in the evolving world of work, workforce classification, and the future of independent contracting. Always happy to connect with others navigating these challenges or interested in discussing where the industry is headed.Let\'s connect if you\'re building contractor programs that need to scale safely and efficiently.

Experience

1. CEO

   Openforce

   Aug 2020 — Present · Phoenix, AZ, US

   Openforce supports the success of independent contractors and the companies that utilize them. We are the only company that provides both software and managed services to succeed at every single step of the independent contractor management lifecycle, including recruiting, onboarding, compliance, safety, settlement, and retention programs without compromise. Independent contractors are in higher demand than they have ever been and attempting to manage it all in-house is not only costly, but it can also come at a risk of misclassification. The great part about Openforce is that we’ve been able to create a comprehensive suite of solutions that fortify your efforts to both attract and retain independent contractor drivers. Simply put, we empower you and your independent contractors to work without limits.

Education

• Arizona State University

  Bachelor of Arts (B.A.), Psychology

• Grand Canyon University

  Master of Business Administration (MBA), Business Administration and Management, General

Skills

• Quality Management
• Team Building
• Management
• Selling
• Start-Ups
• Project Management
• Strategic Partnerships
• Leadership
• Strategic Planning
• Salesforce.com
• Telecommunications
• Sales Management
• Sales
• Channel Partners
• New Business Development
• Entrepreneurship
• Solution Selling