Wendy Gatlin

About Wendy Gatlin

My sole focus is the user journey and how to connect and create trusting relationships through awareness, interest, desire, and action. I thrive on honoring and understanding the \"w\'s\" of the user on all verticals by conducting routine audits and connecting the dots so that content creation and writing are on brand and engaging. I also have an immense passion for creating playbooks that educate best digital practices to students, stakeholders, companies, employees, etc. Passionate about project managing small, medium and large-scale digital campaigns, all things SEO, SEM, SMM, analytics, and making challah!Emmy Award – Interactivity - March 2016Won regional Emmy award for social and digital work for the #HungerFreeNC campaignEmmy Award - Community Service - January 2017Received regional Emmy for Community Service honoring the digital and social work with the Hunger Free NC campaign.Emmy Award – Entertainment - April 2018Won regional Emmy award for \"WRAL.com Original: Bitty & Beau’s Beyond the Coffee Shop\", honored for social and digital efforts.Emmy Award - Interactive Media - June 2021Won regional Emmy award for \"QR Code for Wildfire Victims\" which raised over $3M for wildfire victims in Oregon.Edward E. Murrow Regional Award – Innovation – Presumption of Fear - 2019National Association of Broadcasters Education Foundation – Service to Community Award – Black & Blue Documentary - 20••••20 LMA Innovation awards recipient for Urge To Kill podcastConsulted NBS Today Show 20••••18 Consulted NBC\'s Today Show on social media strategy, content, and idea storming.

Experience

1. Digital Strategist Paid & Organic

   Level 4 Designs

   Apr 2023 — Present

   Create, curate and manage all social media content, including blogs, audio/visual and multimedia formats. • Oversee day-to-day management of campaigns and ensure brand consistency on all social media platforms. • Facilitate scaling brand and company awareness through various social media channels.• Utilize both paid and organic strategies to catapult branding and messaging• Monitor social media metrics and use analytics tools to assess the effectiveness of campaigns. Adjust strategies based on data insights.• Build and nurture a loyal online community by engaging with followers, responding to inquiries, and addressing concerns.• Present data to stakeholders (weekly meetings, 30/60/90 day reflections and actions)• Develop and manage SEO / keyword infrastructure • Implement robust multi-tiered social posting calendars

Education

• Central Carolina Community College

  Radio/TV Broadcasting

  1988 — 1990

Skills

• Blogging
• Social Media
• Promotions
• Editing
• Writing
• Digital Media
• Production
• Video
• Audio
• Social Media Marketing
• Copywriting
• Social Networking
• Facebook
• Online Marketing
• New Media
• Public Relations
• Radio
• Podcasting
• Voice Over
• Digital Marketing
• Adobe Audition
• Public Speaking
• Website Development
• Marketing Communications
• Creative Writing
• Media Relations
• Advertising
• Email Marketing
• Event Planning
• Video Production
• Wordpress
• Online Advertising
• Corporate Communications
• Press Releases
• Marketing Strategy
• Web Design
• Adobe Creative Suite
• Journalism
• Radio Production
• Audio Editing