Wendy Epner Roe
Fractional CMO: Education & Digital Marketing Strategy for Creative Businesses | Blockchain & Digital Currency Strategist: Helping Mid-Sized Businesses Leverage Crypto for Growth & Operational Efficiency
- Role
- CMO & Operations at Kelly Rae Roberts
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Wendy Epner Roe
Exploring the future of business means blending proven strategy with emerging technology. With a career spanning over 25 years in digital marketing leadership and education, combined with a specialized background in blockchain and digital currency, the focus is on helping organizations unlock growth, efficiency, and long-term competitive advantage.Specialties include- Driving full-funnel, data-driven growth strategies across B2C eCommerce, lead generation, and B2B SaaS startups- Executive-level leadership as CMO, with expertise in creative problem-solving, client-centric storytelling, and performance marketing, especially with art & creative businesses- Blockchain and digital currency knowledge, backed by an MSc in Blockchain & Digital Currency from the University of Nicosia- Guiding mid-sized businesses on strategic cryptocurrency adoption for liquidity, yield, risk management, and competitive advantage- Translating complex digital asset concepts into clear, actionable business solutions- Educating leadership teams and advising on Web3 adoption frameworks and workflowsPassionate about bridging traditional business and emerging technology to create real-world impact—not hype, but practical solutions that move businesses forward.
Experience
CMO & Operations
Apr 2024 — Present · Sisters, OR, US
As a known worldwide artist, educator, influencer, and possibilitarian, Kelly Rae\'s work isn\'t just about pretty pictures; it\'s about connection, about finding solace and joy in the midst of life\'s journey. With every brushstroke, she pours her heart into creating pieces that resonate with the depth of human emotions. From heartfelt messages to whimsical characters, each piece tells a story—a story of courage, of healing, of embracing the messy beauty of being human. Her work has been licensed and sold in tens of thousands of stores and featured in prominent book illustrations. She is also a source of inspiration for a large community of artists & creatives, hosting retreats around the world and online comprehensive courses. My role focused on building and developing a wholesale and marketing team; growing into direct-to-retail sales, website relaunch, and Shopify eCommerce optimization, with multi-channel SEO and nurture flows leveraging her large organic social and email audiences. Within a year of these strategies, we had: 64% Organic search, 60% overall traffic, and 400% revenue growth overall.In 2025 and 2026, we collaborated on a successful series of marketing education classes for artists and creatives - both live in-person classes and online self-guided courses.
Education
University of Nicosia
Master of Science - MS, Digital Currency and Blockchain Technology
The University of North Carolina at Chapel Hill
BA Visual Arts and Multimedia - Journalism and Mass Communication
Skills
- Web Marketing
- Web Design
- Online Advertising
- Public Relations
- Social Media
- Wedding Photography
- Marketing
- Public Speaking
- Sem
- SEO
- Content Management
- Online Marketing
- Brand Development
- Social Media Marketing
- Blogging
- Graphic Design
- E-Commerce
- Ppc
- Email Marketing
- Website Development
- Google Analytics
- Marketing Strategy
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