Wendy Elzinga
Head of Operations @Karma Kitchen
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WORK HISTORY
Head of Operations @Karma Kitchen
London, GB
Brought tech-ops expertise into commercial real estate to scale one of London’s fastest-growing dark-kitchen providers. Focused on digitization, data, and partner strategy to build an operational backbone for growth.• Scaling: Launched 3 new London sites (avg. 16,800 sq ft each), doubling company footprint in 2023.• Digitization & Systems: Drove company-wide digital transformation by translating physical site operations into digital workflows. Implemented a CRM that became the backbone of operations — integrating partner experience, site ops, compliance, and facilities into one system. Designed processes to capture on-the-ground activity as structured data, enabling real-time dashboards and giving leadership operational insights that had never been visible before.• Industry Adaptation: Pivoted from tech into a new domain, building expertise in facilities, compliance, and health & safety while applying a digital-first approach• Strategic Projects: Delivered multiple high-impact initiatives including- Implemented a service charge model to recover the cost of communal electricity usage - Restructured the kitchen porter service as part of a revised value proposition, reducing costs while ensuring fair allocation of services- Oversaw large-scale customer move-ins and unit adaptations for strategic clients• Customer & Partner Experience: Designed a partner segmentation framework, customer care strategy, and communication guidelines to standardize engagement. Built structured feedback loops (NPS, Google reviews, partner check-ins) that improved partner satisfaction and gave leadership real-time insight into partner needs.• People Leadership & Team Building: Grew the team from 2 to a structured ops function across 6 sites. Promoted and developed talent through tailored training programs and role clarity frameworks. Designed the operations org structure and hiring system, creating clear growth paths and accountability across the team.
EDUCATION
Operations Nation
Aspiring COO Course, Business Administration, Management and Operations
Udemy Academy
Course, Six Sigma white belt
Stockholm University
Undergraduate, Effective communication in English, Swedish
Udemy Academy
Course, Six Sigma yellow belt
Udemy Academy
Course, Operations Management in Small Businesses
Avans University of Applied Sciences
Bachelor of Business Administration (BBA), Business/Commerce, General
IE Business School
Course, Channel Management & Retailing
Willem de Zwijger College
Gymnasium, Gymnasium
SKILLS
ABOUT WENDY ELZINGA
Operations leader with 10+ years of experience scaling start-ups and building high-performing teams. I’ve launched new markets, doubled site footprints, managed distributed teams across Europe, and designed the systems and customer strategies that enable sustainable growth.Highlights include: building Hungry Netherlands’ operations and customer care from scratch; leading Ola’s UK city launches and making Bristol the first profitable and top-performing market; unifying EU & RU operations at BeMyEye while embedding automation and managing a 200+ freelance workforce; and at Karma Kitchen, driving digital transformation, compliance, and partner experience while growing the operations team from 2 people into a structured function of senior operations, site, and facilities managers across 6 sites.In 2025, I completed the 12-week Aspiring COO programme with Operations Nation, the largest global network of operations leaders. The programme strengthened my capabilities in strategic planning, organizational design, performance analytics, risk management, internal communication, and managing laterally and upwards.I thrive on turning vision into execution; creating scalable systems, resilient teams, and customer-first cultures. My ambition is to grow into a COO role where I can drive scale, structure, and customer excellence.Let\'s get in touch! If you want to connect, please intro :)(not looking for office spaces)
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