Wendy Hofstetter Conklin

About Wendy Hofstetter Conklin

Strategic, achievement-oriented senior eCommerce leader with a 20+ year track record of driving digital growth across DTC, omnichannel retail, and marketplaces. Proven success owning full digital P & Ls, scaling customer acquisition and retention programs, and leading high-performing teams through digital transformation. Adept at building scalable digital infrastructures and go-to-market strategies positioned for future international expansion. Strong cross-functional collaborator with expertise spanning MarTech, customer data platforms, performance media, and digital operations.My passion is in the data. I\'m a numbers geek with the ability to spot and action on key trends to accomplish business goals. I also have the unique ability to be both strategic and achievement oriented, all while driving results. I have an enthusiasm for developing my team through ongoing coaching, personal development and team building. I am a proponent of strengths-based leadership and evolve teams to be cross-functionally strong in all areas. CORE COMPETENCIES* Digital Commerce Strategy & Execution* Omnichannel & DTC P&L Ownership* CRM, Retention, and Personalization* Paid Media, SEO/SEM, SMS & Social Commerce* Customer Data Platforms (CDP)* eCommerce Tech Stack & UX Optimization* Team Building & Cross-Functional Leadership* Go-to-Market & Expansion Strategy* Target audience definition* Marketing dashboard development

Experience

1. EVP, Chief Ecommerce Officer

   Shane Co.

   Aug 2025 — Present · Denver, CO, US

Education

• University of Colorado Boulder - Leeds School of Business

  Bachelor of Science, Business Marketing

  2001 — 2004

Skills

• Facebook
• Copywriting
• Online Advertising
• Ppc
• Market Research
• Digital Media
• SEO
• Campaigns
• Media Planning
• Digital Marketing
• Advertising
• Negotiation
• Email Marketing
• Digital Strategy
• Social Media
• Management
• Social Media Marketing
• Social Media Strategist
• Sem