Wendy Beasley

Product Marketing Manager @Etix

Durham, NC, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2018 — Present

Product Marketing Manager @Etix

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Raleigh-Durham, NC, US

Plan and roll out product and feature launches, collaborating with sales, product, development, and client services teams• Design and manage client communications programs using Pendo to increase user engagement, track feature usage, and drive feature adoption• Create messaging and content for B2B website that generates $1M+ in organic leads annually• Develop and oversee lead generation, nurture, and engagement campaigns in Hubspot with an open rate of over 25%• Oversee the logistics, thought leadership, sponsorships, and marketing for an aggressive (50+ shows a year) trade show program with a budget of over Curate content, recruit speakers, manage sponsorships and logistics for a 3-day client-facing summit hosting over 200 clients, prospects, and business partners. Increased sponsorship revenues by 300% and attendance by 100% in two years

EDUCATION

2005 — 2007

Duke University

Certificate, Technical Communication

N/A

The University of North Carolina at Chapel Hill

BA, Economics, International Studies

SKILLS

Product MarketingStrategic CommunicationsE-CommerceMarketing CommunicationsOnline MarketingOnline AdvertisingPublic RelationsInternal CommunicationsOrganizationCross-Team CollaborationLead GenerationSocial MediaTechnical EditingPress ReleasesDigital MediaProduct LaunchAdvertisingWebmaster ServicesMarketingContent StrategyMarketing StrategyEmail MarketingStart-UpsWeb MarketingVideo GamesDirect MarketingTechnical Communication

ABOUT WENDY BEASLEY

I\'m an enthusiastic, performance-driven marketing professional with experience in…

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