Wendy Beasley

About Wendy Beasley

I\'m an enthusiastic, performance-driven marketing professional with experience in…

Experience

1. Product Marketing Manager

   Etix

   Jan 2018 — Present · Raleigh-Durham, NC, US

   Plan and roll out product and feature launches, collaborating with sales, product, development, and client services teams• Design and manage client communications programs using Pendo to increase user engagement, track feature usage, and drive feature adoption• Create messaging and content for B2B website that generates $1M+ in organic leads annually• Develop and oversee lead generation, nurture, and engagement campaigns in Hubspot with an open rate of over 25%• Oversee the logistics, thought leadership, sponsorships, and marketing for an aggressive (50+ shows a year) trade show program with a budget of over Curate content, recruit speakers, manage sponsorships and logistics for a 3-day client-facing summit hosting over 200 clients, prospects, and business partners. Increased sponsorship revenues by 300% and attendance by 100% in two years

Education

• Duke University

  Certificate, Technical Communication

  2005 — 2007

• The University of North Carolina at Chapel Hill

  BA, Economics, International Studies

Skills

• Product Marketing
• Strategic Communications
• E-Commerce
• Marketing Communications
• Online Marketing
• Online Advertising
• Public Relations
• Internal Communications
• Organization
• Cross-Team Collaboration
• Lead Generation
• Social Media
• Technical Editing
• Press Releases
• Digital Media
• Product Launch
• Advertising
• Webmaster Services
• Marketing
• Content Strategy
• Marketing Strategy
• Email Marketing
• Start-Ups
• Web Marketing
• Video Games
• Direct Marketing
• Technical Communication