Wendy Lewis

About Wendy Lewis

What started over 20 years ago as a way to support my family has grown into a fulfilling…

Experience

1. Marketing Strategy and Communications

   Deloitte

   Feb 2025 — Present

   Adapt quickly to dynamic business needs by providing coverage across multiple departments during leave of absences and coverage when key personnel experience decreased bandwidth. Demonstrate flexibility, strategic thinking, and collaborative skills in diverse marketing and communications functions.Key Responsibilities & Achievements:Marketing Strategist, Government & Public Services Marketing:Helped develop strategic briefs for business unit paid marketing strategies, helped oversee the projects of several business units within Workfront to help determine and eliminate blockers. Helped with Eminence programs for several leaders, including event research and strategy, and LinkedIn thought leadership activities.Paid Media Strategist, One Paid Media Team:Collaborate with the Brand2Demand team to assist Human Consulting business units design and execute always-on, full funnel paid media campaigns. Ensure continuous optimization and alignment with revenue goals by targeting audiences at every stage of the customer journey, resulting in increased ROI and improved campaign performance.Social Channel Strategy & Governance, Brand, Marketing & Communications:Support the development and implementation of social media standard operating procedures, contribute to channel governance and best practices to enhance brand presence and consistency, help manage and troubleshoot issues with platforms such as Sprinklr, help ensure activities and platforms helped to comply with risk.Skills Developed:Cross-Functional Collaboration: Work closely with teams across marketing, demand gen, and Human Consulting business units to achieve shared goals and deliver integrated solutions.Project Management: Manage multiple concurrent campaigns and initiatives, meeting deadlines and adapting to shifting priorities.Stakeholder Management: Engage with internal stakeholders to gather requirements, align objectives, and communicate results effectively.

Education

• Western International University

  Associates, Business

  2004 — 2006

• Capella University

  Doctorate of Business Administration, Business Administration, Management and Operations-Strategy & Innovation

  2019 — 2022

• Walden University

  MBA, Business with Technology Concentration

  2008 — 2010

• UTICA COLLEGE

  Associates Degree, Public Relations/ Journalism

  1988 — 1990

• University of Phoenix

  Bachelor, e-Business Management

  2006 — 2008

Skills

• SEO Copywriting
• Social Media
• Blogging
• Press Releases
• Audio Visual Scripts
• Website Copy
• Articles
• Ebooks
• White Papers
• Case Studies
• Research
• Social Networking
• Writing
• SEO
• Content Marketing
• Content Writing
• Web Content
• Copywriting
• Ghostwriting
• Content Management
• Corporate Blogging
• Editing
• Social Media Marketing
• Content Development
• Newsletters
• Content Creation
• Proofreading
• Writing Skills
• Blogger Outreach
• Blog Marketing
• Freelance Writing
• Content Strategy
• Marketing
• Management
• Online Marketing
• Lead Generation
• Marketing Strategy
• Search Engine Optimization (SEO)
• Start-Ups
• Strategic Planning