Wendy Wheeler Jacobs

About Wendy Wheeler Jacobs

I strive for success in finding the perfect blend of art and science which manifests…

Experience

1. Brand Strategist

   Addison Whitney, now AW

   Oct 2011 — Present · Redmond, OR, US

   My current focus is to guide clients on their brand strategy journeys, typically resulting from M&A or new product development. My focus is on technology and medical technology or life science brands with clients including Microsoft, GE Healthcare, Medtronic, Honeywell, embecta, Equifax, Boston Scientific, Stryker, BD, Roche, Pall and more. Addison Whitney is a full-service global brand consulting firm with a passion for building remarkable brands. Our headquarters is in Charlotte, NC, with additional offices around the world. Addison Whitney is known for high profile brand identity development, with exceptional capabilities in brand strategy. We are part of the Syneos Health family. See more at

Education

• Eastern Washington University

  MS Communications, BA Graphic Communication, BA Studio Art, Technology, Marketing, Fine Arts

  1985 — 1991

Skills

• Product Marketing
• Integrated Marketing
• Strategic Partnerships
• Brand Name Development
• Strategy
• Messaging
• Marketing Communications
• Online Marketing
• Marketing Research
• B2b Marketing
• Product Launch
• Brand Development
• Segmentation
• Strategic Planning
• Brand Architecture
• Management
• Product Name Development
• Product Management
• Marketing
• Brand Management
• Multi-Channel Marketing
• Demand Generation
• Global Marketing
• Positioning
• Corporate Branding
• Marketing Management
• Competitive Analysis
• Digital Marketing
• B2b
• Market Research