Wendy West

About Wendy West

Responsive and strategic communications and marketing professional with extensive…

Experience

1. Manager, Marketing and Corporate Communications

   ORAU

   May 2003 — Present

   Lead a team of communications and marketing specialists in all aspects of communications, marketing, advertising, public/media relations, social media, event planning/management, project management, and document development, directly supporting the mission, vision and goals of the organization.• Serve as editor of the ORAU Story, ORAU\'s annual report (2003-current editions) and other high-profile, large-scale publications, such as a 150-page impact book for the Oak Ridge Institute for Science and Education (produced and published in five months).• Support CEO and other executives with presentation development, talking points, blogs, and other strategic messaging.• Serve as backup to ORAU Director of Communications and Marketing for media relations and serve as ORAU Crisis Communications Center team leader, when activated.• Develop communication campaigns and targeted marketing plans and support brand management for the corporation and its programmatic activities.• Provide editorial guidance for or personally develop engaging content for company web sites, news releases, social media, reports, marketing collateral, and general promotion of government programs that ORAU supports.• Plan for and host corporate tours.• Participate in community relations and outreach activities and represent ORAU by serving on various community committees and boards. Promoted from Communications Specialist (May 2003 to January 2004). Prior responsibilities: served as employee newsletter editor and contributing writer. Provided project management and editorial input for communications projects. Researched/wrote profiles and articles as well as content for Web sites. Wrote news releases and performed general media relations. Edited a variety of technical and corporate documents. Planned/implemented a broad range of special events. Served on teams for process improvements and/or special projects. Managed ORAU Speakers Bureau. Prepared daily electronic newsletter.

Education

• University of Tennessee, Knoxville

  M.S., Communications

• University of Tennessee, Knoxville

  B.S., English

• Leadership Oak Ridge

  Graduate, Class of 2005, Business, Economic Development, Politics, Community Leadership

  2005 — 2005

Skills

• Marketing
• Government
• News Writing
• Program Management
• Project Planning
• Leadership
• Marketing Communications
• Facebook
• Web Content Writing
• Corporate Communications
• Public Speaking
• Brand Development
• Ap Stylebook
• Management
• Public Relations
• Internal Communications
• Media Relations
• Event Planning
• Content Strategy
• Marketing Strategy
• Project Management
• Press Releases
• Digital Media
• Event Management
• Crisis Communications
• Strategic Communications
• Newsletters
• Proposal Writing
• Community Outreach
• Editing
• Integrated Marketing
• Copywriting
• Publicity
• Social Media Marketing
• Social Media
• Strategy
• Communication
• Strategic Planning
• Storytelling
• Advertising