Wendy Caceres
Chief Marketing Officer | Head of Product Marketing | Content Strategist
- Role
- Founder and Principal, Octane Consulting at Cisco
- Location
- Belmont, CA, US
- LinkedIn followers
- 500 followers
About Wendy Caceres
Seasoned B2B marketing executive with a distinguished career in enterprise software, IOT, and cloud-native applications. Strategic thinker with a bias for action who can simplify the complex and motivate cross-functional teams to deliver high-impact projects and initiatives. Expert in crafting comprehensive brand strategies and executing targeted marketing initiatives to drive brand awareness, loyalty, and market share growth. Excellent communication, presentation, and storytelling skills, with the ability to influence and persuade senior executives and stakeholders. A natural leader trusted by others.Specialties: Business Planning & Operations / P&L Management / Budgeting / Revenue Modeling & Forecasting/ International Go-to-Market Strategy / Product Life-cycle Management Positioning & Pricing / Integrated High-Impact Marketing Programs/Leadership / Organizational Development / Cross-Functional Team Building / Public Speaking
Experience
Founder and Principal, Octane Consulting
Feb 2008 — Present
Built and managed a deliverables-based marketing and product consulting business consistently retained by high-profile clients such as Cisco, VMware, eBay, and Jabil. Scope of work included Interim CMO, new product and market launches, integrated marketing campaigns, and sales enablement materials.
Education
University of St. Thomas - Opus College of Business
MBA, Business/Corporate Communications
1992 — 1995
University of Minnesota
BA, Journalism / Mass Communications
1988 — 1989
University of Wisconsin-Madison
Journalism / Mass Communications
1986 — 1988
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