Wendy Smith

Business Services Manager @Innovate Uk

Crewe, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2025 — Present

Business Services Manager @Innovate Uk

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Focusing on cultivating external relationships as a service so we can identify and serve more innovative SME businesses across the UK, create advocates in the ecosystem and explore the value that partners might be able to offer to our clients to accelerate their journey to commercialise and growth.

EDUCATION

1990 — 1993

Oxford Brookes University

BS, Maths & Psychology

SKILLS

Business StrategyAccount ManagementBusiness PlanningB2b MarketingLead GenerationCustomer AcquisitionNew Business DevelopmentMarketing StrategyBusiness DevelopmentDigital MarketingCrmManagementEmail MarketingMergers & AcquisitionsVenture CapitalMarket ResearchPrivate EquityLeadershipStrategyMarketing CommunicationsCorporate FinanceMarketingB2bDirect Marketing

ABOUT WENDY SMITH

I’m a business development and strategic partnerships professional with a track record of helping organisations strengthen capability, improve performance, and unlock growth through targeted skills and development solutions. I work closely with C‑suite and senior leaders—especially in finance‑driven environments—to diagnose workforce challenges, understand strategic priorities, and shape learning programmes that deliver measurable return on investment.My approach is commercial, consultative, and outcomes‑focused. I combine relationship building with data‑led insight to position skills interventions as cost‑efficient tools that reduce capability risk, support transformation, and improve productivity. I’m experienced in engaging complex stakeholder landscapes, nurturing long‑term partnerships, and identifying opportunities that connect clients to broader advisory and growth services.Whether developing new relationships or managing a portfolio of established clients, I’m committed to exceptional service, clear communication, and collaboration that leads to tangible value. I’m motivated by helping organisations build resilient, future‑ready workforces—and by supporting customers in maximising every opportunity to invest smartly in their talent.

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Wendy Smith — Business Services Manager at Innovate Uk in Crewe, GB | Unifers