Wendy Slater
Branding, marketing and communications strategist
- Role
- Senior Manager, Brand Services & Corporate Communications at Exploria Resorts
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Wendy Slater
I\'m an accomplished marketing communications professional with a demonstrated 20+ year history of launching and building hospitality brands to successfully increase consumer awareness, drive revenue and build corporate culture. Skilled in the development, direction, and execution of multi-channel communication campaigns (both traditional and digital platforms), and the leveraging of corporate partnerships.Passionate about the guest experience, market strategy, campaign creation and implementation, storytelling, and motivating and developing teams to shine and deliver on defined goals.Heart for philanthropy, hospitality, and the communication arts.
Experience
Senior Manager, Brand Services & Corporate Communications
Jan 2014 — Present · Clermont, FL, US
Responsible for management of all initiatives specific to the Exploria Resorts brand including:Corporate Voice and Brand Image across seven-site resort portfolioEmployee, Owner/HOA, Member and Guest CommunicationsPublic RelationsSpecial EventsWeb and Social MediaDigital MarketingCorporate PartnershipsEnvironmental Social Governance ProgramOn May 23, 2014, Summer Bay Resorts was rebranded to Exploria Resorts.* Led a team responsible for rebranding the resort and hotel portfolio, Sales Centers, digital channels including the framework, content and relaunch of four websites and 12 social media channels.* Led integration of transition messaging; communicating details and impacts to corporate business stakeholders and resort teams.
Education
Chatham College
Bachelor of Arts (BA), Marketing Communications with Minor in Elementary Education
Skills
- Management
- Team Building
- Marketing
- Social Media Marketing
- Strategic Communications
- Online Marketing
- Corporate Communications
- Resorts
- Business Planning
- Integrated Marketing
- Public Relations
- Hospitality
- Leadership
- Advertising
- Account Management
- Marketing Communications
- Special Events Development
- Web Content
- Copywriting
- Team Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Hospitality Industry
- Strategic Planning
- Customer Service
- Project Management
- Social Media
- Event Management
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