Wendy Riker

About Wendy Riker

Over two decades of experience translating consumer insights into business building opportunities. Have experience across a breadth of qualitative and quantitative research techniques including ethnography, consumer modeling, and segmentation. Most recently, as AIRIA co-founder, developed skill set in creating a new online brand, social media marketing, and developing right-sized processes and teams develop and bring AIRIA to market. to Have work experience in multiple business areas and various sizes of organizations. Partner cross-I have a personal passion in developing strong teams and bringing new innovations to market.

Experience

1. Fabric Enhancer R & d Director

   Procter & Gamble

   Oct 2022 — Present

   Bring new innovations to the US and Canadian markets across different fabric enhancer forms (Liquid fabric softener, dryer sheets, scent boosters, and fabric rinse) and across different brands (Downy, Bounce, Gain).

Education

• University of Wisconsin-Madison

  Bachelor of Science - BS, Chemical Engineering

• Harvard Business School Online

  Disruptive Innovation Certificate

  2019

• University of Wisconsin-Madison

  BS, Chemical Engineer

  1995 — 2000

Skills

• Marketing Research
• Management
• Market Research
• Product Innovation
• Consumer Behaviour
• Consumer Insights
• Process Engineering
• Research and Development (R&D)
• Predictive Modeling
• Project Management
• Product Development
• Qualitative Market Research
• Qualitative Research
• Process Simulation
• Chemical Engineering
• Brand Equity
• Customer Insight
• Consumer Insight Generation
• Leadership
• People Development
• Consumer Products
• Competitive Analysis
• Cross-Functional Team Leadership
• R&D
• Segmentation