Wendy Reid
Strategic business development and brand management leader with expertise in global trademark/brand and technology/patent licensing and corporate partnerships
- Role
- Head of Global Licensing and Strategic Partnerships, North America, Brazil and Apac Emea at Hamilton Beach Brands Inc.
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Wendy Reid
My background in neuroscience and medical and consumer product development has given me a…
Experience
Head of Global Licensing and Strategic Partnerships, North America, Brazil and Apac Emea
Feb 2014 — Present · Richmond, VA, US
Business manager and lead for all licensed consumer products for Hamilton Beach Brands, Inc.(represents approximately $400 M+ in annual retail sales), including full P&L responsibility and strategic planning. • Evaluate and lead negotiations to find new strategic partner opportunities in North America and globally- APAC/EMEA and LatAm/SA. • Manage overall relationships with partners as well as a cross functional internal team to bring all licensed global products to market. • Lead product cycle plan development with external partners and evaluate partner product, packaging and promotional opportunities to ensure brand consistency and strategy. • Develop and manage annual licensing budget. • Consulted with and developed strategic growth plans for licensees and increased licensing revenues by over 300% since coming on board in 2014.• Consistently exceeded annual revenue plans• Work with internal stakeholders and business units to ensure alignment on brand strategies.• Manage global partnerships in Brazil, China, India, Middle East, Europe, Taiwan, South Korea and Japan.• 2016 Strategic Thinker Award, 2016 Sales Growth Award, 2017 Sales Growth Award• Member of LIMA, LES, and SPLiCE, professional licensing groups that provide training and workshops. Additional Training: Frontier Academy-Training in Influencing Stakeholders. Negotiation Training, University of Richmond. Licensing Training, LES.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.