Wendy Murray
Senior Brand Manager @Professional Beauty Systems
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WORK HISTORY
Senior Brand Manager @Professional Beauty Systems
Glasgow, GB
I am responsible for the full end-to-end management of several brands includingone of the companies highest earning FMCG (hair colour & care) brands. Afterpivoting with great success during the pandemic, my role is to create new andambitious plans and implement strategies which will see the continued growth ofeach brand. For those brands I oversee, my role includes these key elements:• Ownership of annual budget research, proposal and tracking spend;• Management of all external agencies, consultants & freelancers;• New product R&D following best practice critical paths and to budget;• Supporting and driving my team to deliver exceptional multi-channelcampaigns;• Supporting my team to achieve their own development goals;• Consistent analysis and development of UX within all brandtouchpoints;• Market Research to assist in identifying weaknesses within our offer andkey opportunities for exploitation;• Developing new ideas to encourage growth within the brand;• Leading cross functional project teams: managing projects andcampaigns to deliver to time, budget and quality through key milestones;• Frequent cost analysis to ensure brand profitability;• Market development & Sales planning.
EDUCATION
The University of Stirling
BA, Film & Media Studies
The Glasgow School of Art
BA (Hons), Textiles
SKILLS
ABOUT WENDY MURRAY
With a background spearheading successful rebranding and strategic repositioning initiatives: evolving a variety of organisations into forward thinking, impactful brands who can achieve their ambitious plans, including arts charities, luxury goods manufacturers and FMCG\'s. I have a passion for learning & understanding the evolving digital landscape and current trends shaping the industry: I thrive on finding effective solutions to new challenges, seeking opportunities for innovation and growth. This combined with 15+ years experience in developing, creating and delivering meaningful brand and marketing strategy, focussed on brand evolution and increased profitability through holistic user-centric insights: resulting in strong, coherent omnichannel journeys to acquire and engage audiences and increase brand awareness.I am highly creative and commercially focussed, brimming with ideas and the ability to refine the details and develop strategy accordingly, whilst driving current projects to optimal results. I believe strong relationships are key to good business and I am proud of the network I have built over the years. People are at the core of everything I do & I have a wealth of experience in planning, implementing and supporting employees through massive company change which has been instrumental to my development as a leader: motivating and supporting with empathy and clear communication to drive performance and encourage personal growth.
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