Wendy Lee
Integrated Media & Performance Marketing Leader | 20+ Years in Global Agencies | B2B/B2C Growth Strategist | Client Partner
- Role
- Vice President, Client Leadership at Mars United Commerce
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Wendy Lee
Seasoned digital marketer and agency leader with deep expertise across integrated media, performance marketing, and full-funnel growth strategy. I’ve spent 20+ years driving marketing transformation for global brands, tech platforms, and emerging start-ups in both B2B and B2C environments.I specialize in- Integrated media planning across digital, OLV/OTT, programmatic, social, SEM, and content- Customer journey mapping, persona development, and segmentation- Performance and acquisition marketing with strong analytics and KPI optimization- Leading cross-functional teams (creative, media, data, product, analytics) of 12–18 people- Managing senior-level client relationships and guiding strategic direction- Building marketing engines from the ground up for start-upsFluent in Mandarin. Passionate about helping brands scale with data-driven, insight-led media strategies.
Experience
Vice President, Client Leadership
Feb 2026 — Present · New York, NY, US
Education
University of San Francisco
Bachelor of Science (B.S.), Business with Emphasis in Marketing
Skills
- Social Media Marketing
- Marketing Strategy
- Advertising
- Digital Marketing
- Digital Strategy
- Strategy
- Social Media
- Mobile Marketing
- Online Advertising
- Product Management
- Marketing
- Web Analytics
- Integrated Marketing
- Mobile Devices
- Digital Media
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