Wendy Lakoskey

About Wendy Lakoskey

Brand Activation executive with over 30 years of integrated marketing experience across consumer experience, brand activation, shopper, digital and brand strategies. A proven leader that is a passionate and results-driven professional; able to translate brand strategies into actionable initiatives, with measurable results, that has driven success in each step along the path to purchase.Possesses excellent negotiation skills, and the ability to professionally manage internal and external teams. Proven track record managing corporate objectives through disciplined processes, while remaining flexible in defining and prioritizing time sensitive projects.

Experience

1. Marketing Manager - Brand Activation Social Media Governance

   Kraft Heinz

   Jan 2020 — Present · Chicago, IL, US

   Key partner, resource and strategic advisor with internal and external stakeholders, by leading as Brand Activation SME, in relation to planning, problem solving, training, execution, and metric benchmarking- Developed and implemented the Brand Activation planning process, by streamlining processes, and collaborating with vendors, Brands and Shopper Marketing teams- Developed comprehensive Social Media Governance toolkit incorporating defined ways of working for KHC marketers, social agencies and media agency. Including daily management of password protocols, social platform account access across +400 accounts.

Education

• Northern Illinois University

  Bachelor's Degree, Business, Management, Marketing, and Related Support Services

  1986 — 1987

Skills

• Consumer Products
• Relationship Marketing
• Shopper Marketing
• Brand Development
• Multicultural Marketing
• Marketing
• Consumer Insight
• Trade Marketing
• Brand Management
• Marketing Strategy
• Sponsorship
• Customer Insight
• Integrated Marketing
• Event Planning
• Packaging
• Strategy
• Management
• Marketing Communications
• Customer Marketing
• Brand Equity
• Brand Activation
• Competitive Analysis
• Advertising