Wendy Kullberg
Executive Director @CenterWell Home Health
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WORK HISTORY
Executive Director @CenterWell Home Health
Responsible for leading daily operations for a large home health branch serving Kansas City area; including referral management, recruitment and retention, QA for compliance with CMS/state regulations, metric/KPI management for budget attainment, review of data, recommendations for process changes.Monitoring monthly SOI, VBP/STAR, admission/episode metrics and revenue. Participating annually with budget process.Actively driving revenue growth and service expansion through collaboration with the sales team and market development initiatives, utilizing market data and strategic targeting of referral partners in need of specific services, focusing on customer service and repeat business. Partnering with sales team on sales calls, market meetings to secure preferred provider status with area hospital systems.Achieving and maintaining compliance excellence through federal/state licensure surveys.Empowering office and clinical staff to provide high touch customer service and outcomes, reported publicly on medicare.gov.Fostering strong employee retention, with average tenure exceeding industry benchmarks for office and clinical staff.Exceeding budgeted metrics YOY by building, retaining a team of tenured, high-quality staff focusing on outcomes and efficiency.
EDUCATION
University of Nebraska-Lincoln
Bachelor's Degree, Exercise Science
Creighton University
Doctorate, Physical Therapy/Therapist
ABOUT WENDY KULLBERG
As a physical therapist and award-winning healthcare leader with hands on clinical, sales and operations experience, I am motivated to meet people where they are at and deliver the highest customer service. I believe in evidenced based practice, collaboration and continuous process improvement focused on client and clinician experience.20+ years of senior leadership experience spanning healthcare and corporate environments has fostered my professional journey, centered on driving operational excellence, spearheading business development, and leading cross-functional teams to consistently exceed ambitious growth and performance targets.Adaptable and results-oriented, I have a proven ability to quickly master new roles, optimize multi-site operations, and inspire teams to achieve at the highest level. My leadership is grounded in data-driven strategies, collaboration, and continuous process improvement, which have helped me deliver industry-leading results—including 5-STAR customer service, 4.5-STAR clinical outcomes, and top-tier employee retention.Throughout my career, I have built key partnerships, expanded revenue streams, and advanced customer experience while ensuring that operations remain closely aligned with organizational goals. I am recognized for my strong communication, interpersonal, and decision-making skills—qualities that have supported business growth, compliance excellence, and successful market expansion.I am passionate about making a measurable impact and driving organizations forward through innovation and a commitment to excellence. Let’s connect!
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