Wendy Guajardo

About Wendy Guajardo

I’m a people-focused professional with more than 10+ years of experience in executive support, HR, recruiting, project coordination, sales, and digital marketing. Throughout my career, I’ve partnered with senior leaders, coordinated complex projects, supported hiring and onboarding, and built employee engagement through benefits counseling and digital campaigns.I enjoy bringing order to complexity, whether it’s streamlining processes, improving systems, or creating positive experiences for employees and clients. My background includes talent acquisition, ATS and HRIS management, project management, and executive communications, and I’m often recognized for being organized, dependable, and focused on making things run smoothly.At the core of my work is a genuine passion for helping people and strengthening workplace culture. I love connecting operations, technology, and human capital to make organizations stronger. Outside of work, I can usually be found at CrossFit chasing a new personal record, traveling with my family, or keeping up with my two chihuahuas.

Experience

1. Specialist, Digital Marketing, Web Systems

   Bain & Company

   Oct 2025 — Present

   Manage and optimize global careers website, enhancing candidate experience across regions and talent segments.•Partner with global teams to implement content updates, build pages, and drive site improvements using enterprise CMS.•Support recruiting campaigns through UTM tracking, data mapping, and performance reporting in Google Analytics.•Coordinate projects and BAU requests, ensuring timely delivery and stakeholder alignment.•Collaborate cross-functionally with international teams to strengthen employer branding and candidate engagement.•Leverage CMS, analytics, and data privacy tools to enable compliance and data-driven marketing decisions.

Education

• Dallas College

  Bachelor of Arts - BA, Communications

  2018 — 2023