Wendy Groover
Senior Director, Craft Brands - Utz Quality Foods
- Role
- Senior Director at Utz Brands, Inc.
- Location
- York, PA, US
- LinkedIn followers
- 500 followers
OperationsView LinkedIn profile
About Wendy Groover
Innovative leader with consistent record of growth through innovation and brand strategy.…
Experience
Senior Director
Jan 2019 — Present
Education
University of Michigan
BA, Economics
1979 — 1983
Indiana University Bloomington
MBA, Marketing
1988 — 1989
Skills
- Brand Equity
- Creative Strategy
- Forecasting
- Strategy Development
- Launch of New Products
- Consumer Products
- Management
- Competitive Analysis
- Product Launch
- Brand Development
- Direct Marketing
- Marketing
- Strategy
- Product Management
- Product Development
- Product Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Market Planning
- Customer Insight
- Strategic Planning
- Sales
- Marketing Management
- Marketing Research
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