Wendy Grauer
Manager Consumer Insight @Walt Disney World
Signup · Get unlimited contacts
WORK HISTORY
Manager Consumer Insight @Walt Disney World
Lake Buena Vista, FL, US
Led team and managed all phases of quantitative and qualitative research to leverage the voice of the consumer and guide marketing and measurement strategy and operational decisions for Disney Springs (retail, dining and entertainment complex), Disney Water Parks, ESPN Wide World of Sports and runDisney.• Collaborated with cross-functional teams of operations, digital product, finance, engineering, retail, food & beverage, entertainment, and marketing strategy clients to guide and influence decisions on the consumer experience, visitation mix, economic impact, shopper journey, market size, segment profile, usability / UXR, drivers and barriers, creative positioning, brand positioning, social listening, brand awareness, and diversity and inclusion initiatives for key segments.• Drove monthly and quarterly review process to share insights, capture research priorities, and develop strategic research roadmaps.• Managed internal research and external vendor relationships to ensure quality insights.• Presented findings to C-suite leadership and developed a consumer-centric culture of continuous curiosity.
EDUCATION
Florida State University College of Education
Master of Arts (M.A.), Educational/Instructional Media Design
Florida State University
Bachelor of Science (B.S.), Psychology
ABOUT WENDY GRAUER
A thought leader, subject matter expert and trusted advisor with proven success applying…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.