Wendy Forbes
Director of Strategic Communications & Outreach @Colorado State Patrol
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WORK HISTORY
Director of Strategic Communications & Outreach @Colorado State Patrol
Lakewood, CO, US
Member of Command Staff and strategic leader of 13-person team from three units. Responsible for marketing and communications strategy, design, implementation and review for education campaigns, program promotion and improving organizational reputation. Due to critical thinking, problem solving skills and the ability to motivate and influence, leadership role expanded to include recruiting after two years. Additional duties include fostering relationships with key stakeholders, providing strategic oversight for communication campaigns, and mentorship for first level leaders in the public affairs, creative services, and community outreach units. The team is responsible for community education and events, media relations, crisis communications, social media, website and intranet, proactive safety education campaigns, event support, internal communications, recruiting and executive command staff communications.
EDUCATION
Southern Illinois University, Carbondale
MS, Speech Communication
La Salle University
Bachelor of Arts - BA, Mass Communications
SKILLS
ABOUT WENDY FORBES
Seasoned public relations/communications professional with 15+ years of experience in the Denver Metro Area.Senior adviser to organization executives providing strategic communications, coaching and external/internal plan development and execution.Experienced writer and editor that authored three monthly columns for community publications and served as editor-in-chief for 32 page newsletter.Crisis communications professional with 12+ years of emergency services scene experience and lead public information officer for ownership transition of two companies.Media relations expert that tripled proactive exposure for fire service employer. Also, recognized for increasing media gross impressions by 32% for financial services organization. Specialties: Crisis Communication/Reputation RecoverySpokespersonEmployee CommunicationsMessage DevelopmentPolicy DevelopmentCommunication StrategyProfessional WritingSocial Media/Content DevelopmentProject Management Event Management
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