Wendy D.

About Wendy D.

I’m a Product Design Director with 20+ years of shaping how people connect with brands and digital products. I thrive on turning insights into intuitive, meaningful experiences—blending creativity, strategy, and accessibility to bring ideas to life. I love leading teams, sparking innovation, and crafting digital journeys that people actually want to engage with.

Experience

1. Product Design Director

   Havas Life Chelsea

   Jan 2022 — Present · New York, NY, US

   Led all creative and UX initiatives for digital products, driving innovation in customer journeys and multi-platform engagement.• Spearheaded US integration of a global design system to improve efficiency and scalability across projects.• Serve as hands-on designer for large initiatives to ensure proper file setup and creative quality.• Led ADA and accessibility compliance across all digital properties, including organization wide training.• Collaborated with executive leadership and cross-functional stakeholders to inform, optimize, and evolve design processes.• Leverage analytics and user insights for informed UX decision-making.• Integrate generative AI tools into creative and UX workflows to accelerate concept development, reduce production time, and expand visual exploration.• Implement A/B testing strategies to optimize interfaces and increase user engagement.• Present research trends and best-in-class design solutions to elevate customer experience.• Mentor and develop creative and UX teams through quarterly training sessions and workshops.• Conduct digital audits and present actionable findings to clients.• Bridge communication between agency, development, and clients for UX and technical alignment.• Develop high-fidelity prototypes for client presentations.