Wendy Cotto
VP, Analytics @tms
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WORK HISTORY
VP, Analytics @tms
EDUCATION
Madonna University - Graduate Studies
MSBA
Wayne State University
BFA
SKILLS
ABOUT WENDY COTTO
Digital marketing and analytics consultant, with 19+ years experience using data to answer marketing questions and solve marketing challenges. • Provide thought leadership to a wide array of clients, which include: automotive, consumer-packaged goods, retail, and travel & hospitality• Lead and mentor internal team, while fostering a collaborative learning environment built around best practices• Create measurement strategies that tie directly to client objectives and goals, and provide a roadmap for measuring success• Present concise deliverables that convey value and impact to client businessSpecialties include: Web analytics, site performance reporting and program evaluation, testing and optimization, social media measurement, and research including segmentation and brand/site surveys
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