Wendy Cotto
VP, Analytics at The Marketing Store, North America
- Role
- VP, Analytics at tms
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Wendy Cotto
Digital marketing and analytics consultant, with 19+ years experience using data to answer marketing questions and solve marketing challenges. • Provide thought leadership to a wide array of clients, which include: automotive, consumer-packaged goods, retail, and travel & hospitality• Lead and mentor internal team, while fostering a collaborative learning environment built around best practices• Create measurement strategies that tie directly to client objectives and goals, and provide a roadmap for measuring success• Present concise deliverables that convey value and impact to client businessSpecialties include: Web analytics, site performance reporting and program evaluation, testing and optimization, social media measurement, and research including segmentation and brand/site surveys
Experience
VP, Analytics
Mar 2020 — Present
Education
Madonna University - Graduate Studies
MSBA
Wayne State University
BFA
Skills
- Marketing
- Mobile Marketing
- Omniture
- Google Analytics
- Interactive Marketing
- Sem
- Online Advertising
- Webtrends Analytics
- Web Analytics
- Integrated Marketing
- Digital Strategy
- Analytics
- Webtrends
- Consumer Insights
- User Experience
- Digital Media
- Ppc
- Digital Marketing
- Lead Generation
- Customer Insight
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.