Wendy Campanello

Director of Domestic & International Sales @Agadir International

Paramus, NJ, US

Develop and implement strategic sales plans and forecast to achieve corporate objectives for products and services.Develop and manage sales/marketing operating budgets. Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.Monitor competitor products, sales and marketing activities. Establish and maintain relationships with industry influencers and key strategic partners.Guide preparation of marketing activity reports and presents to executive management.Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events. Represent company at trade association meetings to promote product.Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. Coordinate liaison between sales department and other sales related units.Assist other departments within organization to prepare manuals and technical publications.Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.Review and analyze sales performances against programs, quotes and plans to determine effectiveness.Direct product research and development.

Fairleigh Dickinson University

Bachelor of Business Administration (B.B.A.), Business Administration and Management, General