Wendy Bost

About Wendy Bost

I am a communications executive who develops and leads integrated communications strategies that generate revenue growth, strengthen engagement with internal and external stakeholders, and bolster reputation. I have led several award-winning programs incorporating media relations, public affairs, social media and employee engagement as well as executive positioning, advocacy and community relations, and financial communications. I have led communications and acted as chief media spokesperson for approx. 70 crises and issues, including government investigations, FDA product recalls and for COVID-19; led public relations plans to launch dozens of medical, IT and other products and services supporting revenue growth; and managed communications for 50+ business consolidations, including multi-national M&A. My strengths include identifying opportunities to apply communications disciplines to empower a business to achieve its objectives. To do this, I collaborate with and counsel business executives and lead cross-functional teams to develop and execute integrated communications plans. I am passionate about industries and organizations that meaningfully improve people’s lives. I have deep experience in health care (diagnostics, biotech, pharmaceutical, medical device and consumer wellness) and information technology (IT)(data analytics and Internet services). I believe Communicators provide an essential role in connecting an organization to the evolving needs, values and aspirations of its internal and external stakeholders. I am at my best collaborating with business leaders to identify and foster a shared purpose with different audiences to position and promote an organization or innovation for success.

Experience

1. Senior Director, Corporate Communications

   Quest Diagnostics

   Dec 2016 — Present · Secaucus, NJ, US

   Develop and lead communications strategies for NYSE-traded leader of diagnostic health care services ($8B revenue;$16B market cap). Report to Chief Communications Officer and member of Extended Leadership team. Manage staff, budget, cross-functional teams and PR agencies. • Communications business partner to GMs of the company’s clinical and analytics businesses (incl. Genetics, Women’s Health, Infectious Disease, Consumer Health), identifying opportunities to apply communications to support business performance. • Lead communications for Health Trends science reputation program to generate top-tier media coverage, above average social media, employee engagement and commercial effectiveness. • For COVID-19, oversee company’s communications and act as chief media spokesperson. Established digital communications hub for employees.• Champion public affairs programs to mobilize employees, physicians and others to galvanize legislation and medical guidelines supporting company. • Manage internal-external communications for dozens of M&A transactions and industry collaborations.

Education

• Rutgers, The State University of New Jersey-New Brunswick

  Bachelor's degree